- Let's assume that just 5% of users occasionally buy 'extras' for their game.
- Lets assume that they spend just £10 on this per year.
- Lets assume that the figure of 'monthly active users' you get from the games Facebook website is wildly inaccurate and the true figure is 50% of what is stated.
So here's a list of how much the top 30 Facebook games are making based on those rather conservative assumptions:
|3 Café World||22,180,662||3,327,099|
|4 Mafia Wars||21,793,134||3,268,970|
|5 Treasure Isle||15,509,210||2,326,382|
|6 Happy Aquarium||13,052,368||1,957,855|
|7 Bejeweled Blitz||11,995,628||1,799,344|
|9 Restaurant City||9,696,574||1,454,486|
|10 Happy Pets||9135056||1,370,258|
|11 City of Wonder||8,840,339||1,326,051|
|13 Zoo World||7,036,293||1,055,444|
|15 Happy Island||6,286,697||943,005|
|16 Kingdoms of Camelot||5,891,589||883,738|
|17 Social City||5,575,999||836,400|
|18 Hotel City||5,246,913||787,037|
|19 Baking Life||4,904,453||735,668|
|20 Country Life||4,412,287||661,843|
|21 Farm Town||4,065,029||609,754|
|22 Monster World||3,905,525||585,829|
|23 My Empire||2,819,505||422,926|
|24 Island Paradise||2,422,170||363,326|
|25 Tiki Resort||2,364,724||354,709|
|26 Tiki Farm||1,278,580||191,787|
|27 My Vineyard||919,963||137,994|
|28 Zoo Kingdom||727,327||109,099|
|29 Crime City||628,109||94,216|
|30 Middle Kingdom||378,463||56,769|
It seems to me some of these games are making a fortune! While they are considered 'free' games, sooner or later the majority of users will buy an item for their game and these repeated purchases quickly mount up until they exceed the value of a game purchased on CD/DVD. Unlike the CD/DVD game Facebook games are in a constant state of development too so there is something new to keep the players coming back.
The question is are we, the users, getting value for money from our games? A quick trip to the user forums of many of these quickly lets you know just how many people are unhappy with them. What amazes me is that people keep playing them! Especially the people who are spending real money. I guess it's a matter of not wanting to waste the money spent already.
Let's look at two examples from these games; both zoos. Zoo World and Zoo Kingdom.
Zoo World is making millions yet go to it's discussion board and you'll find complaint after complaint. The only people answering these complaints, however, are the other game players.
Zoo Kingdom's discussion board is the opposite however. There are few complaints and those that appear are quickly answered by the game developers. Read the comments there and you'll find many end with praise for Blue Fang who developed the game.
So why is it that the positions of these two games are not reversed? It beats me! I do know though that I like the community spirit there so much that I host a Zoo Kingdom Hints & Tips website for it.
It seems to me that those game firms who have not yet caught on to the potential of social media websites for earning money are missing out and if you are looking for a profitable investment a small business just starting the climb up the Facebook games league is worth looking at.